FOR

Merrill Edge

ROLE

Creative direction

AWARDED

Effie

It can be hard to plan for retirement when you can’t imagine what your life will look like when you’re 65. To change that, we created Face Retirement, a website and app designed to give people a glimpse of their future selves—wrinkles and all. Because research shows that when people see what they’ll look like in the future, they’re more likely to save for it. And after all, it’s easier to make yourself plan for retirement when it’s staring you in the face.